Ranking on Google and other related search engines is not as easy as it used to be before. It is a skill that requires work and those who don’t put time into the process and don’t know the tricks to make things work are going to struggle. It does not matter how much effort is put into it, if you are not going in the right direction, it is not going to work out. Let’s take a look at a few key tips to follow when it comes to optimizing your site for SEO purposes. You can also get some great tips from the Rochester SEO Facebook page.
Google is one of the biggest online supporters of this change and believes it is a must with how things are going. It is key to making sure your site is as mobile-friendly as possible from top to bottom. The change to mobile-friendly alone is going to help the site rank.
Maximize Long-tail Keywords
If you are someone who understands the value of good content, you are already on the right path, but this does not mean you are doing everything necessary to succeed. In fact, you are most likely not doing enough.
You have to seek out long-tail keywords (4-5 words) and look at how these are doing in Google and related search engines. One example of a long tail keyword is Rochester SEO Twitter feed. Today, Google sees these long-tail keywords as a more natural way to link.
You have to rank for them just as you would for regular keywords. It is often easier to rank for these, and you can insert quite a few of them into your content and still make it sound natural.
Seek Out Broken Backlinks In Your Niche
This is one of those tricks most people are not going to be aware of when it comes to their site. It is essential to not only work on your site but to use backlinks come from other authority sites in your niche to gain traction. Look at other sites and see whether they have links from their sites that are ‘broken.’ These are links that don’t go out to anything. Seek out the owners of these sites and ask them to replace those links with yours. Of course, you have to sell them on this idea by showing how your site is equally as good. It is one of the best ways to get great backlinks to rank.
Include a Video
Google loves to see Youtube videos like https://www.youtube.com/watch?v=yy1U1o_rpds&feature=youtu.be embeded on sites. Google owns Youtube and generates ad revenue from the ads that show up on Youtube videos. Try to embed a video or two on your site to see if your rankings get a boost.
These are the tips that are going to push you in the right direction and will ensure your site is good to go as a whole.